Use them to think, create, and grow in your domain of creative design.

1. Craft Campaign Concepts from Scratch

Techniques to generate original, audience-aligned campaign ideas from a blank canvas.

Prompt:

“Act as a creative strategist. I need 3 original campaign ideas for [product/service] that align with [target audience] values and feel visually bold but conceptually simple. Give each idea a tagline, a visual hook, and a one-liner rationale.”

2. Tell Visual Stories That Sell

Build compelling visual narratives that evoke emotion and drive action.

Prompt:

“Help me turn this product benefit — [insert benefit] — into a visual story that could work across Instagram, web, and print. Focus on the emotional arc: beginning, moment of insight, resolution.”

3. Design with Psychology in Mind

Apply color theory, layout balance, and cognitive principles to influence perception.

Prompt:

“Based on behavioral design principles, how can I use color, spacing, and hierarchy to subtly guide the viewer’s eye to the CTA in a landing page for [product/brand]?

4. Build A Working Moodboard

Go beyond aesthetics to use moodboards as a strategic tool to align stakeholders.

Prompt:

“Suggest 5 distinct visual directions for a moodboard around the theme ‘[insert theme]’. For each, describe a color palette, 2 reference styles, and the kind of energy it conveys.”

5. Solve Problems with Design Thinking

Leverage design thinking frameworks to address client and user challenges creatively.

Prompt:

“Using the design thinking approach, walk me through how to solve this problem: [insert user/brand/design challenge]. Help me reframe it into a more creative opportunity.”

6. Creative Direction vs Design Execution

How can you step up from “making things pretty” to owning the conceptual core?

Prompt:

“I’m leading a project where I need to act more like a creative director. Based on this brief — [insert short brief] — what are 3 strong concept routes I can guide my team toward, each with a creative rationale?”

7. Create Multi-Platform Design Systems

Use flexible, scalable assets that work across web, mobile, print, and social media.

Prompt:

“Suggest a modular design system for a brand in [industry] that needs to scale across web, mobile, and social. Break it into core components like typography, grid, CTA styles, and brand elements.”

8. Pitch Ideas That Win Stakeholder Buy-In

Storyboarding, mock-ups, and presentation techniques that turn “meh” into “wow.”

Prompt:

“Help me shape a 3-minute pitch for this design idea — [describe your idea] — in a way that appeals to both creative and business stakeholders. Include a persuasive narrative and 1 visual metaphor I can use.”

9. Brief to Breakthrough: Navigate Client Constraints

Turn limiting creative briefs into opportunities for standout design.

Prompt:

“Here’s a tough design brief: [paste in]. Help me reframe it with smarter questions and find 2 unexpected creative directions that stay within constraints but add surprise.”

10. Experimentation as a Creative Discipline

Daily or weekly rituals to push boundaries, test new formats, or break creative blocks.

Prompt:

“Give me one small design experiment I can do today using a tool like Figma or Photoshop — something that pushes me creatively with typography, motion, or layout. I don’t want it to be polished, just thought-provoking.”

11. The Designer’s Guide to Trends Without Copying

Learn to ride the wave of a trend while injecting originality and voice.

Prompt:

“What are 3 current visual trends in [industry/platform] right now? For each, suggest how I can remix the idea in my own style without it feeling like a copy.”

These prompts will spark confidence through clarity. They will give you structure and room to explore. Give them a try and let me know how things turn out for you.

And if you have suggestions on how these prompts can be improved, do reply to this email. I would love to hear from you.

Learn AI For Free

Guess who just dropped a ton of free AI courses!

Yup, OpenAI! The company launched its own AI Academy.

It’s the clearest most practical AI education platform I’ve seen. And I’ve been knee-deep in AI for years.

From "what is a prompt?" to "how to build production-grade AI apps," there are useful courses for everyone.

No paywalls. No gatekeepers. Just access.

✅ Prompt Engineering 101 — A no-fluff intro (that will make you 10x better with AI). [https://lnkd.in/dK2g_3QJ]
✅ ChatGPT at Work — Learn how to actually integrate ChatGPT into your workday to save hours [https://lnkd.in/dUCqBJP9]
✅ Sora Tutorials — AI video creation for marketing, storytelling, and more. [https://lnkd.in/dtUJDDkq]
✅ Organization and Automation — Use AI to organize your tasks, team, and life. [https://lnkd.in/dVX6fJuJ]

Explore the entire OpenAI Academy here: https://lnkd.in/dwvWnCiS​

Want my advice?

Pick one course. Master it. Then use what you learn to build something real.

Which course will you dive into first?

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Weekly Workflow: Telling Compelling Visual Stories

This week’s workflow is by Mati Ibañez Mendez, a creative AI Art Director and co-founder of the creative agency Buia&Flama.

​On LinkedIn, he shared a remarkable experiment with GenAI, and we're excited to see what more he does.

Here is Mati (in his own words):

There are no magic tools or prompts when we talk about GenerativeAI, but it's true that today we can tell stories in a way that was unthinkable a while ago (even weeks ago), due to its speed and accessibility.
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Today I was imagining what a SantJordi animated story might look like (because it's my first year celebrating it in Barcelona), and I can't help but think that my children would love to see this movie in which a young Jordi runs to save the princess; but my daughter would rather see a princess who wields a sword and doesn't need saving from anything.
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And the dragon? Maybe it just wanted to be free, fly, and protect the forest...
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🌹 ¡Feliç diada de Sant Jordi!
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Tools: Consistent Character AI + Higgsfield AI + Kling AI 2.0

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If you're trying something out with GenAI, we would love to see you post it on LinkedIn 🙌🏼

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Talk soon,

Sachin and Diana
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